BMW Financial Services

GULFSTREAM SUPPORTS BMW FINANCIAL SERVICES BRANDS IN THEIR CUSTOMER LOYALTY AND RELATIONSHIP STRATEGY

Project #2

BMW Financial Services

Loyalty reinforcement mailing campaign

WHAT IS AT STAKE IN THIS PROJECT

Incite customers to buy a BMW and have it financed by BMW Financial Services

OUR PROPOSAL FOR THE [MARK]

Build customer loyalty to Financial Services and not just to the BMW Motorrad or BMW brands, by preparing the end of contract in a more emotional way

THE INFLUENCE + SYSTEM.

Create dedicated Financial Services brand mailings that:

place these brands as genuine transmitters on the same level as the BMW brand

enhance their appeal by being to the point and making the strong points of its offer stand out

prefer strong hooks (visuals, texts) to excessively technical documentation

highlight models that promote the sale of financial solutions

 

Other BMW Financial Services projects