BMW Financial Services

GULFSTREAM SUPPORTS BMW FINANCIAL SERVICES BRANDS IN THEIR CUSTOMER LOYALTY AND RELATIONSHIP STRATEGY

Project #1

MYBMW AND MYMINI FINANCIAL SERVICES

A new e-relationship site dedicated to Financial Services clients

WHAT IS AT STAKE IN THIS PROJECT

Design and implement a launch pack for the relationship sites of the 3 Financial Services brands to generate sign-ups and have clients re-connect during the life of the contract

OUR PROPOSAL FOR THE [MARK]

Position the site on useful services and bring emotion to the site through a creative concept coherent with the values of each brand that enriches the customer journey

THE INFLUENCE + SYSTEM.

Accompany, support and promote the launch of the 3 sites with:

a launch pack for dealers

videos to promote the e-relationship sites

« https://www.youtube.com/watch?v=0UP9hOikBJI&feature=youtu.be »

« https://www.youtube.com/watch?v=rMANP_oANPQ »

an emailing campaign to punctuate brand messages to customers

Other BMW Financial Services projects