Knauf

GULFSTREAM SUPPORTS THE KNAUF BRAND ON ALL ISSUES CONCERING THE EMERGENCE AND ACTIVATION OF BTB TARGETS TO STRENGTHEN ITS POSITION AS THE REFERENCE MANUFACTURER WITH RESPECT TO CONSTRUCTION AND INSULATION MATERIALS ON THE FRENCH MARKET

Project #2

CATALOGUES KNAUF

Overhaul of the 4 trade catalogues

WHAT IS AT STAKE IN THIS PROJECT

In terms of form, make these ranges an essential choice, with a stronger and clearer identity. In terms of content, bring even more specific content per business

OUR PROPOSAL FOR THE [MARK]

In compliance with the international charter, the “Knauf strip” becomes the symbol of the partnership between professionals and the brand, sharing market/trade expertise around Knauf’s products and services

THE INFLUENCE + SYSTEM.

Four 1,200-page catalogues with new features:

Graphic concept

Knauf&vous institutional review

Market problems and Knauf solutions

Product page overhaul