Knauf

GULFSTREAM SUPPORTS THE KNAUF BRAND ON ALL ISSUES CONCERING THE EMERGENCE AND ACTIVATION OF BTB TARGETS TO STRENGTHEN ITS POSITION AS THE REFERENCE MANUFACTURER WITH RESPECT TO CONSTRUCTION AND INSULATION MATERIALS ON THE FRENCH MARKET

Project #3

MERCHANDISING KNAUF

New "Partition & ceiling accessories" self-service retailer concept

WHAT IS AT STAKE IN THIS PROJECT

Reclaim and revitalize the self-service accessories section with a merchandising concept different from the standardised competition

OUR PROPOSAL FOR THE [MARK]

Start out based on expectations of retail buyers and end customers to imagine a concept that increases the offer’s appeal

THE INFLUENCE + SYSTEM.

A new merchandising concept based on:

the relevance of the offer: 4 standard set-ups with Knauf-specific segmentation and colour codes

tool efficiency: support customers in their journey browsing the shelves

ease of implementation: POS shelf design to fit all sales areas