Knauf

GULFSTREAM SUPPORTS THE KNAUF BRAND ON ALL ISSUES CONCERING THE EMERGENCE AND ACTIVATION OF BTB TARGETS TO STRENGTHEN ITS POSITION AS THE REFERENCE MANUFACTURER WITH RESPECT TO CONSTRUCTION AND INSULATION MATERIALS ON THE FRENCH MARKET

Project #1

KNAUF SILK

Launch of a new jointing compound

WHAT IS AT STAKE IN THIS PROJECT

In a mature market, with poorly differentiated ranges and strong price competition, impose the new Knauf Silk jointing compound

OUR PROPOSAL FOR THE [MARK]

Position Knauf Silk as an innovation and not as just one more range.

A creative concept that breaks away from the usual codes, to have the product emerge

Act on the main obstacle to reaching professionals: die-hard habits

THE INFLUENCE + SYSTEM.

Product development media: brochure with customer testimonials, motion and application video, dedicated mini website

Retailer tools: posters, vertical banners, leaflets

Refund operation “My first work site with Knauf Silk”, with participation on the mini website knauf-silk.fr