La Noirmoutier

GULFSTREAM HAS BEEN SUPPORTING THE NOIRMOUTIER AGRICULTURAL COOPERATIVE FOR OVER 20 YEARS WITH ALL ITS COMMUNICATION ISSUES; COMMUNICATION ON THE NOIRMOUTIER POTATO THAT GREATLY CONTRIBUTED TO THE SUCCESS OF THIS UNIQUE PRODUCT KNOWN AND RENOWNED FOR ITS EXCELLENCE AND LOCAL SPECIFICITIES

Project #1

La Noirmoutier

Create the reference brand for new potatoes

WHAT IS AT STAKE IN THIS PROJECT

Set the Noirmoutier potato as the reference in new potatoes

OUR PROPOSAL FOR THE [MARK]

Convey a leading brand image by creating the “LA NOIRMOUTIER” brand and the signature “As unique as its name suggests” and linking this to an educational message on what are new potatoes.

THE INFLUENCE + SYSTEM.

A communication aimed at culinary influencers, consumers and distributors:

influence marketing system: PR, events, bloggers, social networks

POS marketing system: pack, POS advertising, recipe booklet

digital system: create and drive the site and perform community management