MAGALLI, SHE HAS BEAUTIFUL EGGS
Creation of the brand identity and platform
WHAT IS AT STAKE IN THIS PROJECT
Define the brand identity (naming, signature and visual identity) and the brand platform to promote the offer as a whole along with its benefits (a beautiful hen + good grain = good eggs) and the promise of a happy family
OUR PROPOSAL FOR THE [MARK]
A strong and evocative brand identity: “Magalli, she has beautiful eggs” seeks to be appealing, reassuring and emotional, playing on humour and complicity codes
A communication space proposing emerging codes (logo, pictogram, yellow colour) to be differentiated from the competition in the feed range and pre-empt the pet hen area (leading pet hen brand)
THE INFLUENCE + SYSTEM.
Communication primarily aimed at convincing and seducing distributors via a cross-section packaged offer: packaging, merchandising in large specialised retailers (pet stores and feed section), POS communication media (POS, leaflet), creation of the web site.