Magalli

GULFSTREAM ACCOMPANIES THE MICHEL GROUP IN DEVELOPING ITS PROJECT FOR A UNIQUE OFFER COMBINING A “PET HEN” AND THE FEED IT NEEDS. THE FIRST GOAL WILL BE TO SEDUCE AND CONVINCE DISTRIBUTORS (LARGE SPECIALISED GARDEN STORES, PET STORES)

Project #1

MAGALLI, SHE HAS BEAUTIFUL EGGS

Creation of the brand identity and platform

WHAT IS AT STAKE IN THIS PROJECT

Define the brand identity (naming, signature and visual identity) and the brand platform to promote the offer as a whole along with its benefits (a beautiful hen + good grain = good eggs) and the promise of a happy family

OUR PROPOSAL FOR THE [MARK]

A strong and evocative brand identity: “Magalli, she has beautiful eggs” seeks to be appealing, reassuring and emotional, playing on humour and complicity codes

A communication space proposing emerging codes (logo, pictogram, yellow colour) to be differentiated from the competition in the feed range and pre-empt the pet hen area (leading pet hen brand)

THE INFLUENCE + SYSTEM.

Communication primarily aimed at convincing and seducing distributors via a cross-section packaged offer: packaging, merchandising in large specialised retailers (pet stores and feed section), POS communication media (POS, leaflet), creation of the web site.