Sodastream

SODASTREAM HAS CHOSEN THE GULFSTREAM AGENCY TO SUPPORT IT IN DEFINING ITS GLOBAL COMMUNICATIONS STRATEGY AND MORE PARTICULARLY THE DIGITAL COMPONENT BASED ON A WEB TO STORE LOGIC

Project #1

SPARKLING WATER AT WILL AND EFFORTLESSLY

Repositioning of the brand

WHAT IS AT STAKE IN THIS PROJECT

Regenerate Sodastream’s offer in a context where consumers are turning away from sodas

OUR PROPOSAL FOR THE [MARK]

Reposition the brand on its prime usage: drink water, a vector of well-being, based on an ambassador / scientific endorsement

 

THE INFLUENCE + SYSTEM.

Launch of a hydratraining programme coached by Jean-Michel Cohen: brand content, video display, press and on-line media campaign (native ads…)