Launch of a new jointing compound
WHAT IS AT STAKE IN THIS PROJECT
In a mature market, with poorly differentiated ranges and strong price competition, impose the new Knauf Silk jointing compound
OUR PROPOSAL FOR THE [MARK]
Position Knauf Silk as an innovation and not as just one more range.
A creative concept that breaks away from the usual codes, to have the product emerge
Act on the main obstacle to reaching professionals: die-hard habits
THE INFLUENCE + SYSTEM.
Product development media: brochure with customer testimonials, motion and application video, dedicated mini website
Retailer tools: posters, vertical banners, leaflets
Refund operation “My first work site with Knauf Silk”, with participation on the mini website knauf-silk.fr