Create the reference brand for new potatoes
WHAT IS AT STAKE IN THIS PROJECT
Set the Noirmoutier potato as the reference in new potatoes
OUR PROPOSAL FOR THE [MARK]
Convey a leading brand image by creating the “LA NOIRMOUTIER” brand and the signature “As unique as its name suggests” and linking this to an educational message on what are new potatoes.
THE INFLUENCE + SYSTEM.
A communication aimed at culinary influencers, consumers and distributors:
influence marketing system: PR, events, bloggers, social networks
POS marketing system: pack, POS advertising, recipe booklet
digital system: create and drive the site and perform community management