SPARKLING WATER AT WILL AND EFFORTLESSLY
Repositioning of the brand
WHAT IS AT STAKE IN THIS PROJECT
Regenerate Sodastream’s offer in a context where consumers are turning away from sodas
OUR PROPOSAL FOR THE [MARK]
Reposition the brand on its prime usage: drink water, a vector of well-being, based on an ambassador / scientific endorsement
THE INFLUENCE + SYSTEM.
Launch of a hydratraining programme coached by Jean-Michel Cohen: brand content, video display, press and on-line media campaign (native ads…)