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de signer vos travaux ! \u003C/h2>\u003Ch2>\u003Cstrong>Artisans Artipôle bâtit sa singularité.\u003C/strong>\u003C/h2>",{"id":1029,"__component":1030,"firstText":1031,"secondText":1032,"link":12},57,"flexible-content.double-text","\u003Cp>Plateforme de marque\u003C/p>\u003Cp>Affichage \u003C/p>\u003Cp>Radio \u003C/p>\u003Cp>Film cinéma \u003C/p>\u003Cp>Kit communication locale & réseaux\u003C/p>\u003Cp>Sites Web\u003C/p>","\u003Cp class=\"large\">Comment faire en sorte de fédérer et de développer la compétitivité des 9000 artisans coopérateurs réunis sous la bannière Artisans Artipôle ?  \u003C/p>\u003Cp>Il a fallu partir en quête des singularités que le réseau devait révéler et affirmer, aussi bien pour renforcer l’appartenance identitaire des coopérateurs que pour faire comprendre l’offre au grand public. \u003C/p>\u003Ch3>L'éclairage de l'équipe :\u003C/h3>\u003Cp>Pour un particulier comme pour un artisan, la force du réseau Artisans Artipôle   repose sur la dimension humaine de la relation d'un bout à l'autre du projet, la fierté du travail bien fait  et l’esprit coopératif qui permet de bénéficier des meilleurs matériaux au meilleur prix. \u003C/p>\u003Cp>Nous avons donc transposé ce modèle de réussite au travail sur la marque Artisans Artipôle en mettant en œuvre les valeurs de co-construction  dans toutes nos méthodes de travail, de la plateforme de marque à la campagne de pub, jusqu’aux outils de communication .   \u003C/p>\u003Ch3>Une démarche en 3 temps :\u003C/h3>\u003Cul>\u003Cli>Des entretiens qualitatifs et des ateliers pour repenser le récit de la marque  \u003C/li>\u003Cli>Une campagne publicitaire pluri-médias avec de vrais artisans comme protagonistes \u003C/li>\u003Cli>Une campagne de communication conçue après un audit des besoins spécifiques des coopératives. \u003C/li>\u003C/ul>",{"id":176,"__component":1034,"oembed":1035},"flexible-content.video","{\"url\":\"https://vimeo.com/873746360?share=copy\",\"title\":\"Artisans Artipôle bâtit sa 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